James Hoffman, to me, perfectly embodies what a blogger should be. From
his presence on the web and the content of his work, one can deduce that
he's fairly tech savvy. His prose is succinct but his thoughts are
detailed, complete. He writes two blogs simultaneously. jimseven.tumblr.com
is devoted to all things not coffee. On the other hand, you'd be
pressed to find a post without the word "coffee" mentioned at least six
times on jimseven.com.
Jim is, without a doubt, a coffee expert and an even bigger coffee
geek. A resident of the UK, he won the national Barista competition in
both 2006 and 2007, and went on to win the World Barista Competition in
'07. His posts consist of graphics, polls, opinions, and explanations of
all things coffee.
The content of Jim's posts would be of interest
to anyone who drinks coffee and finds science remotely interesting. He
recently uploaded an unlabelled line graph and challenged his readers to
figure out what what being graphed (the rate of bean mass temperature
increase during roasting, in case you were wondering). But Jim doesn't
just blog about coffee stuff that he finds cool. He posts what he does
to encourage thought and discussion about coffee, and he does a pretty
good job of that. His readership spans from coffee professionals
(including the heads of roasters and retailers) to average Joe's like
you or me just trying to learn more about coffee. I was initially kind
of shocked by the number of comments Jim receives on many of his posts,
but I've realized that his blog is as much about his readers' comments
as it is about his comments. I'm new to Jim's blog, but I've become
inspired by how he connects with his readers. I hope to accomplish
something similar here. What will be different though, and I've
mentioned this before, is that I'm, by no stretch of the imagination, an
expert on coffee. I'll be learning right along side with you. But, hey,
that's what's going to make it fun.
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